That's really interesting @sunshine and @Hayley! I don't think I've ever gotten as emotionally invested in my hair as I did food/body/weight, but I can totally see how it could happen. Curly Girl cults are very similar to diet cults with the transformation stories, true believers, and selling of solutions. If it doesn't work for you, clearly you're doing it wrong. Wow! I'd never thought of it like that, but that observation is right on.