I've had 5 Pumpkin Chocolate Chip Cookies and counting today. Sometimes my wild impulsive self and my rational mindful self just smile and high-five each other. LOL
If Wild Me comes up with such a clearly spectacular idea that Wise Me is willing to choose it too and own the consequences, no problem. Guilt and regret never enter into those kinds of decisions because of the choosing and owning. It's not like the idea is to shut down every impulse without question. It's sort of important for that childlike "I want candy!" part of yourself to feel heard and respected. That way it listens. There's give and take. If the answer is always "no," there's going to be some blowout rebound eating at some point.